“Isms” are ideologies and set rules that streamline the ways in which people function in the world. Design your own “ism”. The ism should have a set of rules which act as “filters” through which people view the world through. Apply it to one particular mode of function that is practiced globally.
In the 1800’s, Emperor Napoleon III ordered the chemists of France to create an affordable and non-perishable substitute for butter. This spread would be taken by his soldiers to the battlegrounds as well as be accessible by lower class citizens (as dairy products butter in particular was a luxury ingredient.) Upon iteration, margarine was the imitation butter that disrupted the dairy industry. It took all of the problematic aspects of its’s predecessor to resolve them and turn them into strengths.
Rather than looking at imitation as a negative, margarinism uses it as a starting point for innovation. The more you iterate, the more you innovate. Eventually the imitations will exist as a new entity. This worksheet guides iteration by noting strengths of the original to keep and weaknesses to transform or eliminate. Here, they are used to iterate specific aspects of schools such as uniforms and classroom interior, and discipline.
Tools Designed for the Marg Coop
STAMP: Margarinism identity as a school emblem
UNIFORM: A white shirt with the emblem to be worn by all teachers and learner to eliminate hierarchy present in conventional school. We chose white as the colour to encourage students to iterate their uniform
PUZZLE: The margarine versus butter Guernica in puzzle form that can also be painted on
LENS: A clear acrylic piece with “I can’t believe it’s not” engraved in order to recognise existing imitations and envision further developments
ARCHITECTURE: A set of buildings with characterised levels that physically embody the idea of iteration and progression