Colour Continued

Colour rules our desire which transcends into our consumption behaviour. 

Through colour, we sense time naturally and socially.

And most frequently, it is the make or break factor in our purchasing choice.

It’s impact is so vast that it’s hard to pinpoint how detrimental it is.

Whilst there are “less detrimental” colouring alternatives, they don’t address the root cause of the problem.

The best way to consume, is to consume less.

This requires behaviour change.

What if we could own fewer things but command the colour of the things we owned?

This project is currently live on the Royal College of Art 2020 Degree Show.
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